Group discussions, interview studies and communication labs are most effective when the resulting experience and newly won information impacts the sales force a concise and motivating way.

For this purpose Dr. Rönsberg GmbH provides a sequential range of instruments:

• Transfer-DVDs deepen the experience and illustrate these through video scenes – a perfectly tailored visual demonstration for persuasive tasks and practical training.
  
• Train the trainer and transfer-trainings (under the auspices of the Business School for Management & Distribution, Munich) provide the resulting experience directly to their multipliers (for example, a trainer or regional manager) or to the complete sales force for that matter without a transfer loss and with the greatest possible practicality.