The effective inquiry about the consolidated knowledge of the market situation requires methods, which do not exclusively consider factors in terms of content, but furthermore atmospheric as well as emotional ones. The group discussion is an ideal instrument to divulge these factors. It provides quick and close-up authentic impressions, for example, of hopes, fears or opinions of the target group.

Group discussions pose high demands on its leaders:

• The vast amount of content, timing, and group dynamics have to be harmonized and precisely led by a humanely sovereign as well as professionally knowledgeable group leader/presenter.
• The selection of meaningful statements made by the participants is a decisive quality factor.
• In order to fully implement the newly acquired information a company has to have a highly differentiated assessment.

All three quality factors – leading the discussion, selecting the information and reporting the results – are given the highest priority at Dr. Rönsberg GmbH.
The connecting thread in question can be structured in various degrees – from a highly structured group exploration with the integration of questionnaires to a widely kept open structure of a focussed group.