The communication labs are the decisive instrument for the questionnaires and folders, thereby crucial for having the marketing strategy meet the customer’s willingness to purchase the product.

The questionnaires and/or folder tests with the sales force are analyzed in the communication labs, examined and optimized to their highest efficacy. The result of this process is an optimal goal and partner orientation. Your sales force leaves a clear and effective product message with the doctors, which serves as the basis for a high readiness on their part to prescribe the product.

• The launching of a new product
• The re-launch of an existing product
• Line extension of a product line
• Expansion or an indicated new version of a product
• Changes in the argumentation line for a product
• A slackening in the growth dynamic

These are the decisive situations in which every step in the communication has to be carefully planned and approached strategically oriented.

• The testing and optimization of the conception of interviews and folders
• The testing and optimization of each matching interview pattern
• Securing the solidity of the planned strategy for the brand in question
• Intensive identification with the representatives of the approached target group
• Creation of synergies and consensus between the internal and external sales force
• Preparation and provision of adequate schooling, including training content and
  audiovisual training technology